A new Adobe study reveals that 63% of consumers trust AI search summaries at least as much as traditional search results, but discrepancies can immediately cost sales. When AI search tools display inaccurate product details, 59% of consumers lose trust in the brand—even if the
Adobe study: consumers trust AI search summaries
An Adobe study finds 63% trust AI search summaries at least as much as traditional results; inaccurate product details make 59% lose brand trust, risking immediate sales loss.