Fanatics and OpenAI boost fan engagement with Shop the Look
Fanatics uses OpenAI to help fans complete game-day outfits with Shop the Look. Testing on roughly 30,000 MLB products showed 10% higher engagement.
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1 signalsFanatics uses OpenAI to help fans complete game-day outfits with Shop the Look. Testing on roughly 30,000 MLB products showed 10% higher engagement.